Dr. Ed Coughlan is a lecturer in the Cork Institute of Technology. He holds a PhD in elite athlete skill acquisition & has experience working with elite level athletes. "As a Skill Acquisition Specialist I empower athletes across all sporting dsiciplines to perform their best in competition. Ineffective practice is why most athletes fall short of peak performance. Practice MUST transfer and Skill Acquisition is the route to achieving that. Skill Acquisition is the perfect blend of Coaching Science, Sport Science and Sport Psychology. All three domains are in constant flow during a session as I connect with an athlete to unlock their potential."